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Modeling For Insight

RRP $269.99

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<b>Praise for <i>Modeling for Insight</i></b> <p> "Most books on modeling are either too theoretical or too focused on the mechanics of programming. Powell and Batt's emphasis on using simple spreadsheet models to gain business insight (which is, after all, the name of the game) is what makes this book stand head and shoulders above the rest. This clear and practical book deserves a place on the shelf of every business analyst."<br> &#8212;Jonathan Koomey, PhD, Lawrence Berkeley National Laboratory and Stanford University, author of <i>Turning Numbers into Knowledge: Mastering the Art of Problem Solving</i> <p> Most business analysts are familiar with using spreadsheets to organize data and build routine models. However, analysts often struggle when faced with examining new and ill-structured problems. <i>Modeling for Insight</i> is a one-of-a-kind guide to building effective spreadsheet models and using them to generate insights. With its hands-on approach, this book provides readers with an effective modeling process and specific modeling tools to become a master modeler. <p> The authors provide a structured approach to problem-solving using four main steps: frame the problem, diagram the problem, build a model, and generate insights. Extensive examples, graduated in difficulty, help readers to internalize this modeling process, while also demonstrating the application of important modeling tools, including: <ul> <li> <p> Influence diagrams <li> <p> Spreadsheet engineering <li> <p> Parameterization <li> <p> Sensitivity analysis <li> <p> Strategy analysis <li> <p> Iterative modeling </ul> <p> The real-world examples found in the book are drawn from a wide range of fields such as financial planning, insurance, pharmaceuticals, advertising, and manufacturing. Each chapter concludes with a discussion on how to use the insights drawn from these models to create an effective business presentation. Microsoft Office Excel and PowerPoint are used throughout the book, along with the add-ins Premium Solver, Crystal Ball, and Sensitivity Toolkit. Detailed appendices guide readers through the use of these software packages, and the spreadsheet models discussed in the book are available to download via the book's related Web site. <i>Modeling for Insight</i> is an ideal book for courses in engineering, operations research, and management science at the upper-undergraduate and graduate levels. It is also a valuable resource for consultants and business analysts who often use spreadsheets to better understand complex problems.


Income Modeling And Balancing

RRP $247.99

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?This book presents a rigorous treatment of the mathematical instruments available for dealing with income distributions, in particular Lorenz curves and related methods. The methods examined allow us to analyze, compare and modify such distributions from an economic and social perspective. Though balanced income distributions are key to peaceful coexistence within and between nations, it is often difficult to identify the right kind of balance needed, because there is an interesting interaction with innovation and economic growth. The issue of justice, as discussed in Thomas Piketty's bestseller "Capital in the Twenty-First Century" or in the important book "The Price of Inequality" by Nobel laureate Joseph Stiglitz, is also touched on. Further, there is a close connection to the issue of democracy in the context of globalization. One highlight of the book is its rigorous treatment of the so-called Atkinson theorem and some extensions, which help to explain under which type of societal utility functions nations tend to operate either in the direction of more balance or less balance. Finally, there are some completely new insights into changing the balance pattern of societies and the kind of coalitions between richer and poorer parts of society to organize political support in democracies in either case.

Oxford University's Sir Tony Atkinson, well known for his so-called Atkinson theorem, writes in his foreword to the book: "[The authors] contribute directly to the recent debates that are going on in politics. [] with this book the foundation of arguments concerning a proper balance in income distribution in the sense of identifying an 'efficient inequality range' has got an additional push from mathematics, which I appreciate very much."


Bayesian Cognitive Modeling

RRP $35.00

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Bayesian inference has become a standard method of analysis in many fields of science. Students and researchers in experimental psychology and cognitive science, however, have failed to take full advantage of the new and exciting possibilities that the Bayesian approach affords. Ideal for teaching and self study, this book demonstrates how to do Bayesian modeling. Short, to-the-point chapters offer examples, exercises, and computer code (using WinBUGS or JAGS, and supported by Matlab and R), with additional support available online. No advance knowledge of statistics is required and, from the very start, readers are encouraged to apply and adjust Bayesian analyses by themselves. The book contains a series of chapters on parameter estimation and model selection, followed by detailed case studies from cognitive science. After working through this book, readers should be able to build their own Bayesian models, apply the models to their own data, and draw their own conclusions.


Oxford Reading Tree

RRP $14.99

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Biff, Chip and Kipper Stories: Decode and Develop are exciting new titles in the Oxford Reading Tree series. The stories continue to provide storylines full of humour and drama, with familiar settings and characters. They also support children's transition from fully decodable readers, such as Floppy's Phonics, to a richer, wider reading experience with high-interest vocabulary. The new-style inside cover notes provide advice to help adults read and explore the story with the child, supporting their decoding and language comprehension development. Each pack of 6 includes a Group/Guided Reading Notes Booklet with a Vocabulary Chart listing high frequency tricky words and a Curriculum Coverage Chart for England, Scotland, Northern Ireland and Wales. Each story has individual notes and suggested activities for Group and Independent Reading, Speaking, listening and drama and Writing, with each section showing the relevant objectives covered. Decoding and Language Comprehension opportunities are highlighted throughout.


Catastrophe Modeling

RRP $381.99

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Catastrophe Modeling: A New Approach to Managing Risk is the first book that systematically analyzes how catastrophe models can be used for assessing and managing risks of extreme events. It focuses on natural disaster risk, but also discusses the management of terrorism risk. A unique feature of this book is the involvement of three leading catastrophe modeling firms, AIR Worldwide, EQECAT, and Risk Management Solutions, who examine the role of catastrophe modeling in rate setting, portfolio management and risk financing.

Using data from three model cities (Oakland, CA, Long Beach, CA and Miami/Dade County, FLA), experts from the Wharton School of the University of Pennsylvania examine the role of catastrophe modeling to develop risk management strategies for reducing and spreading the losses from future disasters. Given the uncertainties associated with terrorism the book points out the opportunities for utilizing catastrophe models to set insurance rates and to examine public-private partnerships for providing financial assistance in the event of a terrorist attack.

"This book fills a critical need in setting forth the role of modern risk analysis in managing catastrophe risk. There is no comparable reference work for this important subject area. The book is well written and well organized. It contains contributions from many of the most distinguished experts in the fields of risk analysis and risk management. It strikes a good balance between the technical aspects of the subject and the practical aspects of decision making."

"This book is strongly recommended for individuals who must make decisions regarding the management of impacts of catastrophe risks including those in both the public and private sector."

Wilfred D. Iwan
Professor of Applied Mechanics, Emeritus
Director, Earthquake Engineering Research Laboratory
California Institute of Technology

"The authors have captured the essence of catastrophe modeling: its value, its utility and its limitations. Every practitioner in the catastrophe risk field should read this book."

Franklin W. Nutter, President
Reinsurance Association of America



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