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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
This book provides an introduction to the scientific fundamentals of groundwater and geothermal systems. In a simple and didactic manner the different water and energy problems existing in deformable porous rocks are explained as well as the corresponding theories and the mathematical and numerical tools that lead to modeling and solving them. This approach provides the reader with a thorough understanding of the basic physical laws of thermoporoelastic rocks, the partial differential equations representing these laws and the principal numerical methods, which allow finding approximate solutions of the corresponding mathematical models. The book also presents the form in which specific useful models can be generated and solved. The text is introductory in the sense that it explains basic themes of the systems mentioned in three areas: engineering, physics and mathematics. All the laws and equations introduced in this book are formulated carefully based on fundamental physical principles. This way, the reader will understand the key importance of mathematics applied to all the subjects. Simple models are emphasized and solved with numerous examples. For more sophisticated and advanced models the numerical techniques are described and developed carefully.
Mathematical ecology is the application of mathematics to describe and understand ecosystems. There are two main approaches. One is to describe natural communities and induce statistical patterns or relationships which should generally occur. However, this book is devoted entirely to introducing the student to the second approach: to study deterministic mathematical models and, on the basis of mathematical results on the models, to look for the same patterns or relationships in nature. This book is a compromise between three competing desiderata. It seeks to: maximize the generality of the models; constrain the models to "behave" realistically, that is, to exhibit stability and other features; and minimize the difficulty of presentations of the models. The ultimate goal of the book is to introduce the reader to the general mathematical tools used in building realistic ecosystem models. Just such a model is presented in Chapter Nine. The book should also serve as a stepping-stone both to advanced mathematical works like Stability of Biological Communities by Yu. M. Svirezhev and D. O. Logofet (Mir, Moscow, 1983) and to advanced modeling texts like Freshwater Ecosystems by M. Straskraba and A. H. Gnauch (Elsevier, Amsterdam, 1985).
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