The Australian fashion industry is a dynamic landscape where emerging and established brands are making waves both locally and internationally. These brands have carved a niche for themselves by focusing on quality, unique design, and sustainable manufacturing practices. Events like Australian Fashion Week showcase the creativity and innovation that define the local industry, reflecting the Australian lifestyle in their collections. Swim and activewear have long been popular categories, but brands offering shoes, bags, and wardrobe essentials are gaining momentum each season.
A Emery, led by designer Anna McLaren, is known for its sleek footwear and elevated wardrobe essentials that blend functionality with style. The brand’s emphasis on fabric and fit has made it a favorite among fashion enthusiasts. Aere, The Iconic’s in-house label, offers versatile pieces for capsule wardrobes with a focus on quality fabrics and timeless silhouettes suitable for various occasions.
Aje, a Sydney-based brand, has garnered a loyal following for its bold silhouettes and vibrant colors. The brand’s offerings range from statement occasion dresses to everyday essentials, catering to diverse fashion preferences. Alemais, known for its bold prints and unique patterns, has quickly gained popularity since its inception in 2020, winning accolades for its distinctive designs.
Anna Quan, with its understated minimalism and vibrant color palette, creates pieces that exude sophistication and elegance. Assembly Label, a go-to brand for everyday favorites, offers a range of wardrobe staples crafted from premium fabrics. Bassike, known for its sustainable approach and natural fabrics, redefines casual wear with its signature silhouettes and relaxed designs.
Beare Park, founded in 2021, focuses on simplicity, cool elegance, and local manufacturing. The brand’s handmade pieces reflect a blend of contemporary style and timeless sophistication. Camilla and Marc, synonymous with Australian suiting, offer a range of event dresses and everyday essentials that strike a balance between drama and wearability.
Christopher Esber, a favorite among celebrities and fashion enthusiasts, is known for its artful silhouettes and attention to detail. Deering, founded by Triangl co-founder Erin Deering, offers timeless wardrobe essentials that cater to all genders. Deiji Studios, originally a leisurewear label, has expanded its range to include versatile pieces suitable for various occasions.
Elka Collective, with its understated essentials, seamlessly transitions from workwear to weekend wear. Emma Mulholland on Holiday captures the essence of a perpetual vacation with its high-octane designs and playful prints. Esse Studios, known for its contemporary and considered designs, offers elegant silhouettes crafted from high-quality fabrics.
Faithfull, founded in 2014, embodies the spirit of eternal summer with its collection of prints and relaxed tailoring. Friends With Frank, a Melbourne-based brand, is known for its modern denim and utilitarian outerwear that strike a balance between style and comfort. Hyde & Stone, inspired by effortless luxury, focuses on fabric and fit to create timeless collections.
Jac & Jack, a stalwart in the Australian fashion scene, perfects everyday pieces with contemporary silhouettes and premium fabrics. Jillian Boustred, committed to crafting wearable collections, offers a range of denim, shirting, and knit dresses. Lee Mathews, known for its well-crafted pieces and focus on natural fibers, defines Australian women’s wardrobes with its versatile designs.
Matteau, founded by sisters Peta Heinsen and Ilona Hamer, celebrates Australian design with its timeless pieces and elegant aesthetic. Oroton, a renowned brand for leather goods, has expanded into ready-to-wear collections that blend functionality with fashion. Posse, with its classic silhouettes and contemporary twist, offers versatile pieces suitable for various occasions.
Scanlan Theodore, founded in 1987, strikes a balance between contemporary trends and timeless elegance with its directional designs. Sir, known for its laid-back sensibility and dreamy collections, captures the essence of Australian style with its breezy resort wear and subtle tailoring. St Agni, a Byron Bay label favored by supermodel Kendall Jenner, epitomizes minimalist sophistication with its sleek designs.
Viktoria & Woods, celebrating two decades of premium fashion, offers sustainable textiles and mindful manufacturing practices in its collections. Zimmermann, a global powerhouse in Australian fashion, continues to charm with its bold prints and well-crafted designs that define modern elegance in the industry.
Affordability in fashion goes beyond price tags, considering factors like cost-per-wear and fabric quality. Australian brands prioritize quality and sustainability, offering a range of options for conscious consumers. Supporting local and small Australian clothing brands is a great way to discover unique talent and contribute to the growth of the industry.