Australia’s fashion industry is facing challenges as many local labels are forced to adapt to the impact of the Trump administration’s trade war. With just 3% of clothing produced locally, brands like Bondi Born have had to look overseas for manufacturing.
Founder Dale McCarthy had to shift production to China and Vietnam due to a lack of skilled workers in Australia. However, with the looming threat of tariffs on countries like China, many brands are now reevaluating their manufacturing strategies.
Experts note that the decline in Australia’s fashion manufacturing industry has been ongoing for over three decades. The current trade war has only exacerbated this issue, creating a need to revitalize local manufacturing capabilities.
Despite the challenges, there is a growing demand for locally made fashion. However, the lack of skilled workforce and training programs in Australia poses a significant hurdle in revitalizing the industry.
Harriette Richards, a senior lecturer at RMIT University, emphasizes the need for investment in training and new skilled workers to sustain local manufacturing. The industry has been overlooked in terms of funding and support, leading to a decline in local production.
Recognizing the need for change, the Australian Fashion Council and RM Williams have launched a national strategy to bring garment manufacturing back onshore. Their goal is to develop a thriving local manufacturing sector, emphasizing the importance of skilled workmanship.
RM Williams, known for its Australian manufacturing in Adelaide, is actively working to pass on skills to the next generation. By investing in training programs and upgrading machinery, they aim to preserve traditional craftsmanship and bolster local manufacturing.
As the industry navigates uncertainties surrounding tariffs and global trade dynamics, there is a growing push to promote locally made, high-quality garments as investment pieces. This shift in perspective aims to combat the prevailing trends of fast fashion and disposable clothing.
Through fostering skills, investing in technology, and supporting local manufacturing, industry insiders hope to revitalize Australia’s fashion sector and create a sustainable future for the industry.
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