Following the conclusion of Australian Fashion Week, a significant event that has been a staple in the country’s fashion calendar for almost three decades, there have been notable changes in the industry. Previously managed by IMG and other major sponsors, the reins of the event have now been handed over to the Australian Fashion Council (AFC). This transition signifies a shift towards a trade-focused platform, emphasizing the global exposure of Australian designers.
Under the new direction, Australian Fashion Week aimed to showcase local talents on an international stage, attracting attention not only locally but also from global buyers and press. The recent event in Sydney provided a platform for designers to share their brand stories and creations with the world, further solidifying their presence in the fashion industry.
One of the key takeaways from the fashion week was the spotlight on Australian brands that have been gaining popularity worldwide, including in regions like the Middle East. Designers like Aje and Aje’s creative duo, Adrian Norris and Edwina Forest, acknowledged the Middle East as one of their fastest-growing markets, highlighting the global appeal of Australian fashion.
Among the standout brands at Australian Fashion Week was Aje, which presented its Resort ’26 collection, Impression, inspired by the Impressionist art movement. The show, held at Pier Pavilion in Barangaroo, showcased a blend of sculptural forms and softness, capturing the essence of emotion and movement through pastel hues and pearlescent embellishments.
Carla Zampatti, an iconic Australian fashion house, celebrated its sixth decade in business with a collection that paid homage to its heritage. The show, set against the backdrop of Sydney’s iconic landmarks, reflected the brand’s legacy and design ethos.
Bianca Spender’s latest collection, Deliquesce, offered a personal reflection on surrender and softness, evoking a sense of serenity and emotional release. The collection transitioned through a colour story that ranged from deep tones to champagne hues, creating a tranquil and weightless atmosphere.
Courtney Zheng’s Le Corbusier collection explored the concept of brutalist fashion, combining strong tailoring with distressed denim and raw edges. The collection exuded a sense of quiet power and architectural elegance, drawing inspiration from the rawness of brutalist design.
Amy Lawrance showcased her brand’s structural identity and material exploration in a collection that featured raw silk and silhouettes reminiscent of the 1920s era. Each look told a unique story through its design and tactile qualities, showcasing Lawrance’s attention to detail and craftsmanship.
Paris Georgia, founded by Paris Mitchell Temple and Georgia Cherrie, brought a sultry and empowered aesthetic to The Frontier show, drawing inspiration from the emboldened career woman. The collection paid homage to different facets of femininity and self-expression, inspired by the iconic series, Sex and the City.
Matin’s pre-fall collection epitomized timeless classics and feminine energy through soft silhouettes and a muted colour palette. The collection exuded a sense of understated elegance and sophistication, reflecting the brand’s commitment to refined simplicity.
ESSE, known for its minimalist aesthetic, played with texture and tailoring in its latest collection, focusing on subtle details and the interplay of different materials. Designer Charlotte Hick emphasized the importance of creating pieces that stand the test of time and offer versatility in styling.
Hansen + Gretel’s AURA collection drew inspiration from natural energy and movement, featuring bohemian silhouettes and a colour palette dominated by greens and blues. The collection embodied a sense of fluidity and organic beauty, reflecting the unseen forces that shape our existence.
Marriam Seddiq’s 10th-anniversary show at Australian Fashion Week showcased a blend of elegance and innovation, combining sleek tailoring with Grecian draping. The collection hinted at a promising future for the brand, setting the tone for its evolution in the fashion industry.
Ngali made a powerful statement with The Yawa: Journey Collection, a deeply personal narrative that honored Indigenous storytelling and culture. Founder Denni Francisco’s collection featured fluid silhouettes, rich prints, and a palette inspired by the natural elements of Country, reflecting a strong connection to heritage and identity.
Lee Matthews celebrated 25 years of her eponymous label at Australian Fashion Week, juxtaposing strength and softness in her latest collection. Inspired by the art of ballet, the collection mirrored the grace and poise of dancers, embodying a harmonious balance between power and delicacy.
Gabriella Pereira of Beare Park embraced a sultry and seductive mood in her latest collection, deviating from her classic silhouettes to explore a deeper sensuality. The collection exuded after-hours glamour, featuring sheer fabrics, satins, and sharp tailoring that added a touch of allure to her designs.
Cleopatra’s Bling, founded by Olivia Cummings, offered an ethical and culturally inspired fine jewelry collection that drew from her global travels and experiences. Inspired by ancient traditions and the beauty of the Mediterranean and the Middle East, Cummings created pieces that reflected heritage and craftsmanship.
Saben, a New Zealand handbag label, focused on creating timeless and functional pieces that merge fashion with practicality. The brand’s design philosophy centers on quality and enduring style, ensuring that each piece remains a lasting investment in a wardrobe.
Shona Joy, a beloved Australian designer known for her free-flowing silhouettes and dedication to the modern woman, showcased her latest collection at Australian Fashion Week. With a focus on proportion and tailoring, the brand continues to offer versatile and chic pieces that resonate with the free-spirited individual.
In conclusion, Australian Fashion Week served as a platform for emerging and established brands to showcase their creativity and vision to a global audience. The event highlighted the diversity and innovation present in the Australian fashion industry, cementing its position on the international stage and setting the tone for the future of Australian design.
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