Eliza Faulkner, a Montreal-based slow fashion brand, has defied the industry trend by experiencing remarkable success in recent years. While many sustainable fashion brands have faced challenges due to rising costs and shifting consumer priorities, Faulkner’s focus on design and sustainable practices has set her apart.
Founded in 2012, Eliza Faulkner prioritizes creating ethereal, locally-made garments from natural fibers. The brand’s popularity has soared, with sales projected to exceed $1.2 million this year. Faulkner’s approach of letting her designs speak for themselves has garnered a dedicated following that appreciates the delicate yet practical nature of her pieces.
Unlike other brands that rushed to capitalize on the sustainability trend, Faulkner and her partner Arin Gintowt took a measured approach to growth. They strategically scaled back production to ensure financial stability and avoided external investments until recently. This cautious strategy has paid off, allowing the brand to slowly expand its presence, including collaborations with retailers like Simons and plans for a second store in Toronto.
Eliza Faulkner’s journey began with a vision to create sustainable clothing that didn’t compromise on style. Faulkner’s designs, characterized by dreamy dresses with feminine details, have resonated with a diverse customer base. The brand’s success is attributed to its ability to offer unique, high-quality pieces that cater to different age groups and style preferences.
As the brand continues to grow, Faulkner and Gintowt remain committed to sustainable practices. They aim to utilize 100% of fabric waste and are exploring innovative ways to enhance the brand’s environmental impact. Gintowt’s initiative, Canflax, seeks to rebuild the linen industry in Quebec, emphasizing a “farm-to-closet” approach to production.
Despite the challenges posed by tariffs and market fluctuations, Eliza Faulkner’s sales have surged, reflecting the brand’s resilience and appeal. With revenue surpassing $1 million annually, Faulkner and Gintowt are strategically planning the brand’s next steps, focusing on sustainable growth and maintaining their commitment to quality and values.
Looking ahead, Faulkner envisions expanding the brand’s offerings to include accessories like handbags, shoes, and lingerie. Her unwavering dedication to design and sustainability underscores Eliza Faulkner’s position as a standout player in the evolving landscape of slow fashion, proving that a thoughtful, design-centric approach can defy industry norms and drive success.