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Fashion Brand Faces Backlash for Anti-Israel Apparel Collection

A Danish fashion website, Netwalker13, has stirred controversy by launching an apparel collection that promotes anti-Israel sentiments. The collection, named “Global Intifada,” features slogans and imagery glorifying Hamas spokesperson Abu Obaida, with items like T-shirts and sweatshirts emblazoned with provocative messages. The prices for these items start at 120 shekels ($32) each.

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One of the designs that sparked outrage superimposes Abu Obaida’s face over a map of Israel on a black T-shirt. The collection also includes sweatshirts with slogans like “Anti Zionist Social Club,” tapping into current streetwear trends. This move by Netwalker13 comes amidst a wave of anti-Israel incidents globally, including attacks and public displays of hostility towards Israel and its supporters.

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The fashion industry has witnessed a rise in politically charged apparel, with social media amplifying the reach of such messages. The ease of launching online stores has enabled individuals to target global audiences with controversial designs. In Israel, the ongoing conflict has led to a proliferation of pro- and anti-war messaging across various mediums, including billboards, social media, and protest merchandise.

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Netwalker13’s branding strategy blends contemporary fashion aesthetics with militant rhetoric, positioning itself as a platform for a “worldwide connection” of rebellious individuals. However, the use of terror-related figures on fashion items raises legal concerns, especially in countries like Denmark, where hate speech and terrorism promotion are criminalized under local laws.

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Denmark’s penal code prohibits threats against religious and ethnic groups, as well as the promotion of terrorism. Given that Hamas is recognized as a terrorist organization by the European Union, the sale of merchandise featuring its spokesperson and incendiary slogans could potentially violate Danish law. Enforcement of these regulations would fall under the jurisdiction of the country’s public prosecutor and police.

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While efforts to identify the individuals behind Netwalker13 have been unsuccessful, the anonymity of such projects is not uncommon in cases where political motives drive the operations. Organizations like the Anti-Defamation League and the World Jewish Congress have previously taken action against platforms facilitating the sale of anti-Israel or antisemitic products, highlighting the broader implications of using fashion as a medium for political expression.

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As the fashion industry continues to intersect with political discourse, the controversy surrounding Netwalker13’s collection underscores the complexities of balancing free speech rights, legal boundaries, and ethical considerations in the realm of apparel design and marketing.

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