In the world of fashion, July is a month marked by a unique energy. While couture takes center stage at Paris Haute Couture Week, the overall trend cycle seems to slow down a bit, allowing for a more thoughtful exploration of new ideas and collections.
One notable event this month is the retrospective exhibition celebrating Demna Gvasalia’s ten-year tenure at Balenciaga. The exhibition showcases 101 pieces that encapsulate Gvasalia’s transformative impact on the brand, challenging traditional fashion norms and blurring the lines between luxury and everyday wear.
Meanwhile, Magda Butrym introduces her Resort 2026 collection, characterized by a blend of textures, layers, and raw glamour. The collection features bolero jackets, sculptural tailoring, and crochet designs that seamlessly transition from boudoir to eveningwear, maintaining a distinct cool-girl edge.
Fendi brings back its iconic Spy Bag, reimagined for the brand’s centennial celebration. The bag retains its original charm with hidden compartments and a nostalgic Y2K silhouette, appealing to a new generation through a captivating digital campaign.
Saint Laurent’s latest Summer 2025 drop, titled Shades of Summer, exudes a sun-soaked aesthetic captured in a campaign starring fashion icons like Frankie Rayder and Erin Wasson. The collection channels the brand’s signature sex appeal with poolside silhouettes and metallic accents, offering a blend of 2000s nostalgia and high-fashion allure.
Moncler unveils its Pre-Fall 2025 campaign, featuring Brooklyn and Nicola Peltz Beckham in a London-themed narrative. The campaign captures a sense of intimacy and personal connection, showcasing the brand’s elevated outerwear against the backdrop of the city’s distinctive charm.
As the fashion world continues to evolve, these July highlights offer a glimpse into the diverse and dynamic landscape of contemporary design and style. From redefining luxury to embracing nostalgia, each brand’s narrative adds a unique chapter to the ongoing story of fashion’s evolution.
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