Serli Keçoğlu, the creative mind behind the well-known fashion brand “Closh,” has been silently but significantly influencing the fashion scene in Istanbul for almost twenty years. If you’ve strolled through the chic Nişantaşı district, you might have come across Closh’s boutique, unknowingly passing by the brainchild of Keçoğlu. The brand’s impact on Turkish fashion was notably highlighted by the iconic sheer-detailed sweater worn by Beren Saat’s character in the TV series “Aşk-ı Memnu” (“Forbidden Love”), marking an era in Turkish television.
Despite being a prominent figure in the local fashion industry, Keçoğlu remained somewhat of an enigma until recently. Known for her dedication to sustainable and personalized couture, strong family connections, and timeless craftsmanship, Keçoğlu’s philosophy reflects a deep-rooted understanding of the art of fashion. Inspired by the personalized service approach of historic fashion houses like Chanel and Dior, she has blended tradition with modernity, piquing curiosity and admiration.
Following the closure of her boutique on Atiye Street due to the pandemic, Keçoğlu now operates from a serene showroom on Abdi Ipekçi Street. Stepping into her light-filled space feels like entering a realm removed from time – a tranquil yet creatively charged environment. Keçoğlu, exuding calmness and confidence, shared the genesis of her fashion journey.
At the age of 24, Keçoğlu and her business partner, supported by the partner’s father, launched Closh. With a design background and a family legacy of seamstresses, fashion seemed a natural path for Keçoğlu. Her obsession with craftsmanship, fabric quality, and perfect tailoring drove her vision. Collaborating closely with her mother and aunt, Keçoğlu built a cohesive team grounded in shared values and mutual respect.
Unlike the transient nature of the fashion industry, Keçoğlu’s team remained steadfast, weathering challenges like the pandemic by transforming their atelier into a hybrid workshop and store. Their commitment to sustainability transcends trends, embodying a belief in creating enduring pieces that transcend generations. For Keçoğlu, fashion is about refinement and longevity rather than fleeting trends.
Rooted in her Istanbul heritage and surrounded by generations of elegance, Keçoğlu draws inspiration from the refined styles of past Istanbul women. Her meticulous, hand-drawn sketches evolve into timeless pieces that echo the grace of early 20th-century couture. By eschewing the limelight of fashion weeks and runway shows, she stays true to her brand’s essence, offering personalized, couture experiences akin to the revered fashion houses of yesteryears.
Keçoğlu’s story is a testament to the enduring power of craftsmanship, family values, and a commitment to sustainability in an industry often defined by rapid change. Through Closh, she leaves an indelible mark on Turkish fashion, blending tradition with innovation to create a legacy that transcends fleeting trends.
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