Meghan Markle recently expanded her ShopMy page by adding new categories, excluding designer brands. Just a day after introducing the platform to the public via Instagram, Meghan updated the page with more items and a beauty section. The ShopMy page features affiliate links to her clothing items and accessories, allowing her to earn commissions. The platform is popular among influencers for its ability to generate income through shared product links.
The initial wardrobe showcased elevated basics like linen shirts, crewneck sweaters, sunglasses, and handbags in neutral tones. Meghan linked items like a beige cashmere crewneck from Loro Piana and an ivory silk maxi dress by Heidi Merrick. She also introduced a beauty category on Tuesday, featuring products like a Multi-Masking set from Tata Harper and a Root Replenish Active Growth Serum from Highbrow Hippie.
In addition to high-end products, Meghan shared more affordable beauty items such as Lucas PawPaw oil and Weleda Skin Food. Her beauty picks included popular TikTok items like Medicube Collagen Jelly Cream and Laneige Sleeping Mask. The ShopMy section also includes understated pieces like a black wool blazer from Theory and sunglasses from Heidi Merrick.
Interestingly, Meghan’s beauty choices on ShopMy differ from her past favorites, including the Diorshow Iconic mascara and Makeup Forever HD Powder she previously endorsed in a 2017 interview with Allure. Despite mixed reviews of her recent Netflix show, it has been renewed for a second season. Alongside the show’s premiere, Meghan teased products from her lifestyle brand, As Ever, like pancake mix and wildflower honey.
Meghan’s ShopMy expansion showcases her business acumen and her ability to leverage her platform for product promotion. By strategically curating products and engaging with her audience, Meghan aims to establish ShopMy as a go-to destination for her followers. While her approach may deviate from traditional designer brand promotions, Meghan’s ShopMy venture underscores her commitment to influencing consumer choices in the digital age.
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